The company’s revenue is generated through three main types of business: online, retail, and William Hill US. William Hill is the number one choice for many people in the UK when it comes to their betting needs, whether that’s on the high street or online. William Hill has a long and fascinating history, and though they have changed hands many times throughout the years, the brand consistency has been maintained. The company was founded in way back in 1934 and became a mainstay of many a high street before diversifying into online gaming with the dawn of the internet. William Hill has been one of the leading bookmakers in the United Kingdom for many years now.